It’s no secret that getting a label to even listen to your demos nonetheless respond is a very common thing among the music industry – but there could be a reason why this keeps happening to you.
At Audiophile we have seen it all; the good, the bad, the ugly, and the what.. what is this? So here’s a bit of a handy dandy check list to make sure you are primed to submit a demo to a proper label (in no particular order):
1. The Music
Obviously it starts with the music. When we’re listening through demos we want to hear emotion, originality and for a track to be unique but it’s always dependent on which angle label wise you are going for. However, it is essential that you take the time to listen through a label’s back catalog before submitting a release. You don’t want to make the mistake of sending a label the wrong genre of music (this happens more than you would think). Many times you get one chance to show that you take the time to submit appropriate demos before placed in a spam folder.
2. Press Shots
I am talking high quality, 3000×3000 or more resolution pictures of yourself taken by a quality photographer. I cannot stress how annoying it is to not have any content to work with from artists that we are wanting to sign. In a world that revolves around content you are putting yourself at a huge advantage by giving a label suitable content to promote your release. Preferable press shots with a white or black back drop with contrasting shirt colors are preferred. Why? Because it gives us the ability to cut around the content for use on videos, banners, flyers and much more. If you don’t have this, it’s time. It’s an instant game changer for us personally and I’m sure many other labels.
Another true sign of an artist wants to succeed is one that has uniform branding across all of their social media pages. What do I mean by this? A logo (that looks unique and professional), color theme (look at UMEK, he revolves his brand around a teal blue color), and clean and aesthetically pleasing art and organization across your social media outlets. Nothing scares us like receiving a great demo and then seeing a Soundcloud page in absolute disarray – it shows laziness.
4. Electronic Press Kit
Want to get booked and get support from press, radio, and news outlets? Make an EPK, an electronic press kit. This is a really solid introduction to who you are as an artist and why they should care. It should be extremely impressive as this is generally your first contact with the receiving end of your proposal. Include key performances, releases, social media statistics, videos, gig pictures – but keep it straight to the point. If you have to bullshit it, then chances are you should probably leave it off.
5. Mixdowns / Master
This should be pretty self explanatory, however 95% of the demos we receive have very low attention to production detail. Make sure if you are shooting for the stars to hire an engineer to look over your mixdowns and possibly even provide a demo master. With thousands of demos going across the desk of labels, you absolutely need to stand out among the noise. Show that you mean business!
6. Submitting Your Tracks
Another one that shouldn’t have to be spoken of but happens – the glorious demo submission process. The biggest pet peeve of a label is when artists do not follow instructions. For example on our submission page we clearly indicate that we do not accept demo previews or remixes of tracks that we do not own the rights to, as well as how we expect the tracks to be delivered for listening. Not following instructions on how to submit is an insta-no and a good way for you to be ignored by the label you are submitting music to. Be astute!
7. Engagement With Your Fans
Labels can only do so much when it comes to promotion, which is why you tend to find partnerships between established artists and labels when it comes to releases – essentially doubling the reach and the success of the release many times. However, many times if you’re a newer artist a label will check out your socials and monitor active engagement with your fans. It’s a huge plus in showing that you have some meat on the bone as far as your ability to promote your music.
8. Signing Up For A Performance Rights Organization
Just like many other people, we love royalties – a lot. Signing up for a performance rights organization allows you to collect lucrative royalties when your tracks are played on radio stations (terrestrial, satellite, and internet), used on TV shows or commercials, or performed in live venues. What’s not to love about this? Many times it’s tough for labels to work with artists who haven’t taken the steps to sign up for these organizations!
Read through this article and think you got it all covered? Then don’t hesitate to submit your demo’s to one of our labels today!
Audiophile Deep (Deep Tech / Miminal / Techno)
Audiophile XXL (Bass House / Garage / Future House)
Bodhi Collective (Tech House)
Eukaryota [formerly Audiophile Live] (Electronica / Dance / Future Bass / Deep House)